Paperback: 240 pages
Publisher: Phaidon Press; Reprint edition (May 25, 2015)
Language: English
ISBN-13: 978-0714869384
Product Dimensions: 9.8 x 0.8 x 11.5 inches
'Few graphic designers command as much respect as Otl Aicher' Wallpaper* 'Aicher is finally getting the attention he deserves ... a beautifully illustrated monograph [...] which reveal[s] the unique legacy of this often overlooked titan of international design.' The Daily Telegraph 'In the first comprehensive account of his life and work, Aicher's importance to the design world comes to full light.' Dwell 'A fascinating study...an essential title for graphic arts collections and a nice choice for larger academic collections.' Library Journal --This text refers to the Hardcover edition.
奥托.艾舍是德国**的平面设计师与教育家，他是战后视觉信息设计设计的先锋，本书是**本关于设计师的专著。艾舍的设计理念抱着强烈的政治，伦理与社会责任，艾舍的设计融合了形象，语言，还有美学并把他们的精髓体现出来呈现出简单，优雅，又自然的设计。艾舍最出名的是为很多大牌创造了他们的形象，包括“布朗”，“宝马”“德国汉莎航空公司”“欧科照明”还有他在1972年为慕尼黑奥林匹克所做的设计为国际象形图建立了标准。在艾舍的晚年与诺曼•福斯特合作了很多建筑工程还有其中的信息系统。
书中介绍了35个艾舍所做的设计案例还包括了艾舍的客户与合作者所写的文章。
Markus Rathgeb completed his Ph.D. dissertation, 'Otl Aicher: Design as a Method of Action', for the Department of Typography and Graphic Communication at the University of Reading in England and has published several articles on Aicher's work in both English and German. He is currently a professor of design methods and graphic design at the University of Cooperative Education, Ravensburg, Germany, and works as a design consultant.
奥托.艾舍是德国**的平面设计师与教育家，他是战后视觉信息设计设计的先锋，本书是**本关于设计师的专著。
