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HER-LIDAY

Femininity and Design

We are living in a data era where cooperation is taking place among different fields that were once irrelevant with one another. Therefore we see integration between human nature and culture, along with the gradual weakening of the differences between masculinity and femininity. Such unity of human nature has been blurring the gender culture and brought about diversified modern design styles. The trend of femininity and the awareness of women's value are signs of a more advanced and colourful society and culture. At the same time, it has become a new driving force in the development of modern graphic design. People's aesthetic criteria are now not based on the rational science, and an era of diversified sexuality is drawing nearer to us.

In the foreseeable future, the development of graphic design and even the entire visual culture will no longer be based on the dichotomy of female and male. Instead, design symbols will have their own meanings and ways of expressions from a diversified cultural perspective with a broader horizon and a more tolerant mind. Under the context where masculinity and femininity are harmoniously dissolving into each other, the future design is bound to break the old rules and embrace a more wonderful world.

《HER-LIDAY》

女性主義與設計

我們生活在一個數據時代，創意在各種本來互不相干的跨界合作中發生。隨之而來的是人性和文化的整合，男女性別特質上的差異正在逐漸減弱，這種人性的統一帶來了性別文化的模糊和多元化，這種趨勢反映在設計上，就產生了當代設計風格的多元化。女性主義思潮、女性價值意識的覺醒是一種社會、文化的進步與豐富。並且，它也為當代平面設計思想的發展帶來了新的推動力，人的審美行為並不是以理性的科學來統一的，性別氣質上的多元時代已經離我們越來越近。可以預見的是，未來的平面設計、甚至是整個視覺文化的發展狀態，不再是單單以人的性別氣質差異兩分為出發點，而是以更寬廣的視角和更包容的心態，從一種多元文化視角考慮設計符號的語意和表達方式。在性別氣質逐漸消解與和諧發展大語境下，未來的設計必將衝破人性固有的框框，邁向更加多姿多彩的新世界。

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