在这个注重健康和外貌的世界里，现代保健和美容行业是一个蓬勃发展的行业，其消费群体横跨社会各个阶层。除了一直主导国际市场的企业集团外，有着强烈理想和概念的独立公司也大量增加，以更好地满足消费者的需求。

《品牌生活：健康与美容》探讨了引人注目的图形标识和室内装饰，在当今的医疗保健和美容品牌的认知和承诺方面，发挥了关键作用。从化妆品和护肤品的醒目包装，到美发厅和医疗中心的有效空间规划，本书在创意和设计如何最终影响体验和成果质量方面，提供了视觉灵感和宝贵见解。

In a world driven by well-

being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well as specific range of needs.

BRANDLife: Health & Beauty explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by upcoming and established healthcare and beauty brands today. From eye-

catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centers, it offers visual inspiration and valuable insights as to how creativity and design ultimately affect the quality of experiences and outcomes.