四十年来，Colorama一直占据着纽约市中央车站的东墙，每天都有成千上万路过的人看到它。这些巨大的背光透明正片60英尺宽，18英尺高，在1950年至1990年之间每隔几周更换一次，因此总共产生了565张Coloramas。Coloramas呈现的理想化生活方式旨在赞扬家庭或旅行快照，强化了这样一种观念，即彩色摄影是纪念生活中所有时刻的**方式。大中央车站的Colorama展示是20世纪最长，最成功的企业营销活动之一，并且继续被放在广告和彩色摄影的历史背景下进行研究。

For forty years, the Colorama dominated the east wall of New York City's Grand Central Terminal, where it was seen by thousands of people passing through each day. The massive backlit transparencies measured 60 feet wide by 18 feet tall and changed every few weeks between 1950 and 1990, resulting in a total production of 565 Coloramas. The idealized lifestyle presented in the Coloramas was intended to celebrate family or travel snapshooting, reinforcing the idea that colour photography was the best way to memorialize all of life's moments. The Colorama display in Grand Central Terminal was one of the longest and most successful corporate marketing campaigns of the twentieth century and continues to be examined in the context of the history of advertising and colour photography.