London may have Savile Row and Paris its luxury houses, but nowhere can compete with the essence of Italy s nonchalant elegance: sprezzatura. This book presents the most in-depth look at the designers, tailors and artisans who for generations have defined the very notion of Italian style. From such fabled names as Rubinacci and Kiton to highly sought-after global brands like Zegna, more than fifty iconic Italian menswear houses are featured for their individual style and commitment to upholding the values of quality and timelessness.