保罗•兰德（1914年8月15日–1996年11月26日）以其企业品牌logo和艺术指导而闻名，他将商业艺术从手工艺变为职业，将欧洲设计标准引入美国的商业艺术，影响了广告和书籍设计的外观，并改变了大公司（包括IBM、UPS和西屋）做生意的方式。他在为企业客户服务的过程中，坚持严格的设计形式，同时兼顾了趣味性的一面，这一点表现在这本热情饱满的合集中（包括信封背面的文字（和人物或动物形象）素描、涂鸦、笔记和想象力火花，这些后来在他孩子的书本、logo和个人作品中被发现）。

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.