万宝龙Montblanc成立于1906年，在过去100多年里一直坚守质量上乘和传统工艺的核心价值，也一直是高端书写工具的代名词。随着钢笔时代的消失和圆珠笔的兴起，万宝龙转型为奢侈品牌，并扩展其产品线比如高端皮革制品和手表。尽管奢侈品分销结构发生了变化，并且千禧一代消费者喜好有差异，万宝龙的地位依然不可替代。

Started in 1906 as a fountain penmanufacturer, Montblanc has produced quality writing instruments using itsgreat sense of balance and exquisite technology. As the era of fountain pensdiminished with the rise of ballpoint pens, Montblanc transformed itself into aluxury brand with its premium fountain pens and later expanded to fine leathergoods and watches. The brand’s unique ability to impart the elegant imagery ofits flagship product to other product lines is still proving successful intothe 2010s, despite changes in luxury goods distribution structures anddifferent tastes of the ascending millennial consumer group.