本书探索研究并解释了80余个世界上最重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个**吸引力的视角，用以洞察过去和当下的商业世界。

作为对商业主题下基本原理的完美导读，《商业手册》分析了历史上部分最重要的商界里程碑的发展和从亨利•福特到史蒂夫•乔布斯等大师和业内领军智囊所使用的关键商业策略。

在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。

Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating look at the world of business past and present.

A perfect primer on the fundamental tenets of the subject, The Business Book sheds light on some of history's most important milestone developments and the key business strategies used by leading thinkers and gurus from Henry Ford to Steve Jobs.

Each influential business idea is explained clearly and simply using stylish infographics, easy-to-understand explanations, and step-by-step mind maps, making the world of trade and commerce accessible to everyone from students and those working in business to would-be entrepreneurs. It also features inspirational business ideas and over 100 memorable quotations.