不要让害怕数字成为你的阻碍。

今天的商业环境带来了数据的大袭击。管理者们现在比以往任何时候都更需要知道如何从数据中获取洞见——以了解数据的来源、理解数据，并使用它们为艰难的决策提供信息。你是如何开始的？

无论你正在与数据专家共事还是运行自己的测试，你都将在《HBR管理人员的数据分析基础》中找到答案。本书描述了数据分析过程中的三个关键步骤，这样你就能得到所需的信息，分析数据并将你的发现传达给他人。

你将学到；

• 确定你需要衡量的指标

• 进行实验和A/B测试

• 向你的数据专家提出正确的问题

• 理解统计术语和概念

• 创建有效的图表和可视化

• 避免常见错误

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

• Identify the metrics you need to measure

• Run experiments and A/B tests

• Ask the right questions of your data experts

• Understand statistical terms and concepts

• Create effective charts and visualizations

• Avoid common mistakes