销量超过100万本。

清晰的写作是清晰思考的关键。因此，想想你要说的内容，然后尽可能简单地说出来。

这本深受喜爱的指南就是以这个观点为基础，任何追求表达上的清晰、得体和准确——《经济学人》以此而闻名——的人也都以该观点为口号。

《经济学人写作风格指南》带领读者们领略英语用法的乐趣和陷阱，就标点、缩写和大写字母的一致用法提供了建议，指出了常见错误和陈词滥调，包含一系列详尽的参考资料——涵盖商业比率、数学符号和常见的拉丁短语，无所不包。它还论述了英语和美式英语之间的关键区别。

但本书不是一本普通的英语用法指南。它富含智慧、活力和才华，这使得它不仅仅是一本简单的参考书。试举几例：

- anticipate does not mean expect. Jack and Jill expected to marry; if they anticipated marriage, only Jill might find herself expectant.
- Take care with between. To fall between two stools, however painful, is grammatically acceptable. To fall between the cracks is to challenge the laws of physics.
- critique is a noun. If you want a verb, try criticise.
- use words with care. If This door is alarmed, does its hair stand on end?

The Economist Style Guide is required reading for anyone who wants to communicate with style.