The One Show被许多人认为是广告年刊中的标杆，今年的版本收录了2016年One Show广告奖和One Show设计奖中来自世界的**作品。书中包含来自决赛选手和获奖者的1600多张4色图片、金铅笔奖得主的行家观点、年度客户介绍、大学竞赛的获胜者、对评选过程的介绍。这本书是创意人员、客户、学生，以及任何对广告和设计感兴趣的人必读的一本年刊。涵盖的种类包括：平面、设计、整合品牌、电视和广播。
The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2016 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.
Founded in 1975 and based in New York City, The One Club produces three annual awards competitions that are widely considered the most respected in the world: the One Show, One Show Design, and One Show Interactive. The One Club is a non-profit organization that hosts educational events, maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events, and produces publications that include the quarterly one.a magazine and the One Show and One Show Interactive annuals.
