Hardcover: 168 pages

Publisher: Thames and Hudson Ltd; 01 edition (22 Jun. 2017)

Language: English

ISBN-10: 050024152X

ISBN-13: 9780500241523

Product Dimensions: 21.8 x 2.1 x 25 cm

通过易懂的指导、大量鼓舞人心的例子以及几百张素描和插图，Martina Flor展示了如何将最开始的字体概念和素描转变成可以出版和出售的形状好看又精美的数码字体。学习通过研究字体样本和字体的剖析训练自己的排版眼光；发现创造字体形状的许多不同的方式。此外，Flor还逐步解释了从开始到完成的设计字体过程，就如何把字体艺术家当职业给出了宝贵的建议。

Through easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of sketches and illustrations, Martina Flor shows how to transform initial lettering concepts and sketches into a well-shaped, exquisite piece of digital lettering that can be published and sold. Learn how to train your typographic eye by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step – from start to finish, from analogue to digital – and gives valuable tips about how to make a career as a lettering artist.

Table of Contents

1. Visual Storytelling: defining lettering and its difference from calligraphy and type design

2. The Typographic Eye: the importance of observation

3. Basics: the DNA of letters

4. Tools and Applications: pens, brushes and other tools

5. The Lettering Designer’s Playground: an overview of lettering styles ? 6. Composition and Embellishments: structure, hierarchy and flourishes

7. Sketching Letterforms: from rough sketch to refined drawing (and some helpful tips and tricks) 8. From Analogue to Digital: vectorizing your lettering

9. The Finishing Touch: adding colour and texture 10. Work in Progress: becoming a professional designer

Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. She grew up in Buenos Aires and studied in Spain and the Netherlands. Based now in Berlin, she works with a focus on type, lettering and illustration for clients all over the world. She is the founder of Letter Collections, co-founder of the project Lettering vs. Calligraphy and the creator of the series of workshops Good Type. Her work has been featured in many publications and she teaches and lectures extensively. --This text refers to an alternate Hardcover edition.