【Basic】系列是关于平面设计基本规律的系列图书。本系列的**册是关于标志设计的，第二册是关于包装设计的，第三册是企业形象设计。书中内容按实体艺术与文化、商业服务、零 售、生活方式和制造来划分，分别展示了精选自世界各地设计师的企业形象设计作品，风格多样，对于设计师来说既是一场视觉盛宴，也是设计灵感的源泉。

Basic is book a series about the basic disciplines in graphic design. The first volume in the series is about logos; the second, about packaging and the third is about corporate identity. Contents are classified by the type of entity - arts & culture, business services, retail, lifestyle and manufacturing. Basic Identity features different corporate identity projects developed by designers from around the world, showcasing a broad range of styles which enhance the book and make it both a compendium of visual input and a great source for inspiration.