图书名称：     Yum Yum! 美味：創意食物品牌設計    

出版单位：     SANDU

作    者：     SANDU

语    言：     英文

I S B N：     9789881426024

图书规格：     精装 285mm*210mm 开本 240页 1.4 KG/本

Branding is a technique used by the food industry to create a recognizable image to attract consumers and hopefully boost sales of the product. The best tasting product in the world still needs someone to notice it, pick it up and purchase it – all before they get to taste it. This is where good branding is essential. It needs to look enticing to any new customer - not only to get them to pick it up off the shelf, but to also get their tummies rumbling! Whether it is minimalist branding, rebranding project, mix of typography or character design, the best food branding projects present within this book are created by being passionate about combining the right essential ingredients in the correct way, uniting ideals of sustainability and the demands of convenience. Your tummy will be rumbling after looking at these tasty examples of inspiring food branding.

在当下的商品社会，即使是**的產品，也需要好的品牌设计来招揽顾客，食物品牌的设计策略在於如何通过视觉效果调动消费者的味蕾，吸引他们眼球，继而尝试新的口味。《美味！——创意食物品牌设计》搜罗了来自世界各地优秀设计师的作品，充分展现设计师们是如何将食物与各种设计项目相结合，创作出令人垂涎的食物品牌设计方案，為设计师、艺术家以及任何热爱食物的读者们提供了丰富的创意灵感资源。读者可以在书中找到从预包装食品、调味品、零食、饮料等各种美味来源的品牌设计方案，彩虹包装的英式茶包、务实的醃鯡鱼罐头、优雅简单异国情调香料罐……《美味！——创意食物品牌设计》绝对是一本让你食指大动的书！