Is there life beyond the “default” press kit we all have in mind? How do we attract our customers and the media’s attention without resorting to platitudes? The 79 projects included in this book demonstrate that designing press kits not only enjoys good health, but is at the forefront of promotional design. The book also includes interviews with 10 of the designers featured in the book, the templates of each and every one of the 79 projects, and an additional final chapter with proposals and alternative ideas for graphic designers and communications agencies.
