【商品信息】

247 Pages

硬装

210x 275mm  

ISBN 978-988-14261-3-0

【内容简介】

The past decade has seen an explosionin the number of boutique hotels the world over. Through clever branding andunique interiors, they capture our dreams and yearnings, providing refuge forvacationers and weary business travelers alike. No longer satisfied with thetrappings of yesteryear, today’s visitors require more – places that speak to their sense of self or aesthetic leanings.Hotel Branding features some of the most brilliant brand strategies of recentyears – campaigns that integrate mission with materialexpression. Some of the hotels profiled evoke earlier century

opulence, others a quiet minimalism.Both exhibit experiential differentiation through the interplay of designelements. Many house on site eateries that will appeal to the most discerning

foodies and provide even moreopportunities for identity work.

【内页展示】